Our SEO Process We at Broadway Infotech understand that in today’s changing world, your business goals are also constantly changing, thus making Search Engine Marketing an ongoing dynamic process. The experience and expertise that our team of professionals carries with them will cater to all your Search Engine Optimization needs in a way that no one else can.
We have devised our SEO process in a strategic way that will help us get the best possible result.
Project Discussion In this step the initial groundwork for the SEO process begins. We thoroughly analyze your website to determine the possible improvement. Discussion on the objectives and priorities and scope of services will mark the initial stage of our SEO process. Research and Analysis This is the most important phase of the SEO process. Primarily this stage is the competitive analysis of the targeted Keyword and market that lies ahead of us. This phase begins with analyzing keywords and key phrases that users place while looking for products and/or services your websites is offering. Once we know what keywords your website must focus on - we can build a strategy accordingly. Analysis of the competition is also quite important. We classify the websites that are in competition with yours and do a thorough study of their strategies. This will help us understand what all techniques have been adapted by our competitors to get the best positions on Search Engines. All this research and analysis are compiled in a report that is sent to the client for discussions on the findings and strategy that needs to be adapted. On Page Optimization On-page optimization of the website begins when the strategy has been approved by the client. The optimization will include developing brick and mortar approach of popularizing websites. Strategies such as building doorway pages, keyword specific meta tags for titles, description and keywords will make your website highly visible to a Search Engine. Delivery Final delivery of the optimized website is made within the timeline. Once the website go-live our experts will analyze the performance. Off Page Optimization After the delivery, once the website is live on web, we begin our process of off-page optimization. This primarily includes web promotions such as link-building, site submission, blogging to name a few. Result Analysis Once the website goes online we will continue to monitor its performance on major search engines. Reports will be sent on weekly, fortnightly or monthly basis depending on the contract terms and conditions. |
