Now that you have your online store ready, it is important to provide your customers with a secure way to make their payments. A Payment Gateway is an integral part of any online store. It is an e-commerce service that allows you to process credit card, debit card, bank transfers and other forms of online payment from your customers. Broadway Infotech provides you with a host of payment gateways that you can choose from.
These are external payment gateways like PayPal, which allows merchants to accept online payments without the need to possess a merchant account. It however, directs the users away from the website to the payment gateway’s portal. After the payment, the customer is redirected back to the merchant’s website with appropriate message displaying whether the payment has successfully gone through or rejected due to some reason.
A major flip-side of third party gateways is that they do not offer a perfectly seamless checkout experience as the users are directed away and then redirected to the merchant’s website. With integrated gateways you have the advantage of not directing the users away from your website allowing them to make payments more conveniently. Some of the popular ones in Australia include E-way and Secure Pay.
Pay pal is an external third-party payment gateway. PayPal is popular amongst the users and it offers small businesses exactly what they need to start receiving payments online. You do not need to have a merchant account and it allows for easy and reliable online money transfer. At no point, will either party see the other’s credit card or bank information.
Secure Pay is an integrated payment gateway which means that it requires you to have a merchant account with a bank. With secure pay, you can take regular bill payments from your customers through credit cards, debit cards or their bank accounts.
E-way is another integrated payment gateway that allows the payments on your online store to be processed instantly without redirecting the users to another website (as in case of PayPal). It also requires you to have a merchant account with a bank.