SEO is a process of improving the visibility of your website on search engines like Google, Bing using ‘natural’ or ‘unpaid’ ways.
Yes, anyone can do SEO for their website. But it cannot be managed on your own as it requires the knowledge and experience. Many beginners waste their time and dollars by implementing wrong strategies due to lack of expertise. So, it’s advisable to let the experts do their job.
There are a number of benefits with SEO such as:
Yes, but unlike paid services like PPC using Google Ad word, SEO takes time to give you a better ranking on SERP (Search Engine Result Pages).
Keywords are the search words or phrases that people use to search on search engines to find what they’re looking for. Using keywords effectively in your website’s content, makes it easier for people to find you via search engines and improves your website ranking.
For instance, someone ordering pizza may search with the keywords “best pizza”.
Certainly! By using tools like Google Analytics and Stat Counter, you can track website traffic and hits.
The search engine ranking can be improved through SEO. It includes doing two things. One is Onsite SEO which includes changes made to the website code or content to improve its ranking. Whereas everything that happens on the internet which provides you with website traffic through back-links is part of Offsite SEO. These back links are called “Inbound Links”. By optimising these two processes, your website can rank better.
SEO takes time to generate expected results. If even after 4-5 months have elapsed and you’re still not getting any better, then there’s a problem. That’s why it’s important to hire online marketing specialists to run and monitor your SEO campaigns.
Alternatively, you may consider Pay per Click (PPC) which gives you instant traffic and leads.
We understand that no two businesses are alike and strive to devise a unique strategy for every customer. So, we focus on the key aspects of online marketing mentioned below: